Will.Whim

A weblog by Will Fitzgerald

First Powerset writeup?

I think this is the first writeup of the company I work for, Powerset, that I’ve seen: Spying an intelligent search engine. Barney Pell, our CEO, is interviewed.

Search engines try to train us to become good keyword searchers. We dumb down our intelligence so it will be natural for the computer,” said Pell, whose company, Powerset, is based in Palo Alto, Calif.

“The big shift that will happen in society is that instead of moving human expressions and interactions into what’s easy for the computer, we’ll move computers’ abilities to handle expressions that are natural for the human,” he said.

Powerset, which hasn’t divulged its launch date yet, is using AI to train computers not just to read words on the page, but make connections between those words and make inferences in the language. That way a search engine could think through and redefine relevance beyond the most popular page or the site with the most occurrences of keywords entered in a search box.

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